On Feb. 1, 1989 Allan Pilger launched a telemarketing service, Allan Pilger Telemarketing, to provide qualified leads for commercial insurance agencies.
He honed language, sales and marketing skills working in editorial, classified and advertising for large suburban newspaper groups.
Allan makes all the calls himself with a professional demeanor that separates him from mostly all telemarketers.
Allan's job is to eliminate bad prospects who are not qualified, interested or accessible. This way the agent or broker can focus on prospects who want to take the time to ensure they have appropriate coverage at a reasonable rate.
Most of Allan's agency clients have been with the program 5 to 15 years. They get about 10 warm, x-dated leads per month, and are urged to call the prospects as soon as they get the leads to build rapport.
This helps get the appointment closer to the expiration date and later close the deal. (If an agent offers a better rate but is not well known to the prospect, the incumbent agent will no doubt match the quote and the sale is lost.)
Allan's Marketing Plan includes tips from successful agency clients on how to close the sale on a commercial insurance policy.
References are available on request.